READINESS STUDY OF AIRBNB HOSTS IN FULFILLING CHSE (CLEANLINESS, HEALTH, SAFETY AND ENVIRONMENT) IN THE NEW NORMAL ERA (CASE STUDY: DENPASAR CITY)

• Main Author: Kamila Putri Setiawan, Shafa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66963
• Institution: Institut Teknologi Bandung

The sharing economy is a business model that is growing due to advances in digital technology that allows the maximization of underutilized assets by sharing commodities. In the world of tourism, a world-renowned company using the sharing economy business model is AirBnb. Bali is a major tourist destination that is being targeted by various property owners to invest through AirBnb, including Denpasar City, which plays a role in the development of Bali tourism and has a strategically advantageous location. However, the COVID- 19 pandemic has resulted in a decline in the tourism business, so the government has imposed incentives to accelerate tourism recovery, one of which is the CHSE (Cleanliness, Health, Safety and Environment) protocol that applies to tourism actors in adapting new habits. It is feared that most small businesses including AirBnb will not be able to meet the requirements of the scheme. This will hamper AirBnb's business operations if no action is taken to ensure that AirBnb is able to comply with the CHSE protocol from the government. Therefore, this study was conducted to identify AirBnb's readiness to meet CHSE in the new normal era with a case study of Denpasar City. This study uses questionnaire data from domestic tourists who have visited Denpasar City and have a knowledge about AirBnb, interviews with AirBnb hosts and Denpasar City Tourism Officials, AirBnb observations, and secondary data. The analysis used is descriptive qualitative and IPA analysis to identify CHSE amenities that need to be prioritized for provision, quantitative descriptive analysis to identify the characteristics and availability of CHSE amenities at AirBnb, and spatial hotspot analysis to observe the distribution pattern of AirBnb clusters based on the availability of CHSE priority amenities. The results of this study indicate that there are three priority amenities namely fire extinguisher, first aid kit, and smoke detectors with the highest concentrations of AirBnb are located in South Denpasar and West Denpasar. However, AirBnb's readiness to comply with the CHSE protocol is not yet qualified and there are still gaps in its implementation management and supervision.