THE EFFECT OF UT COLLECTION UNIQLO COLLABORATIVE BRANDING STRATEGY TOWARDS CUSTOMER REPURCHASE INTENTION

Nowadays, as the fashion industry is currently growing align with how styles and cultures are changing rapidly, fast fashion compete by offering the trendiest fashion at affordable price to serve the market. This competitive motivate the fast-faVhion Wo be ?differenW¶ and carried oXW ?brand deYelopm...

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Bibliographic Details
Main Author: Andriana, Tisha
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66965
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Institution: Institut Teknologi Bandung
Language: Indonesia