ANALYSIS OF THE INFLUENCE OF PRODUCT ATTRIBUTES AND CUSTOMER CHARACTERISTICS FACTORS TOWARDS CUSTOMERâS PURCHASE INTENTIONS ON WHEY PROTEIN PRODUCTS
Since the COVID-19 pandemic status was established in early 2020, many social changes have occurred in the world that require humans to adapt. The problems and successive adaptation that occur cause instability in people’s physical and mental health. Over time, during the pandemic, people began to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67045 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |