WHAT MARKETING STRATEGY IS SUITABLE TO INFLUENCE PURCHASE INTENTION OF AN ONLINE EDUCATION PLATFORMS (CASE STUDY: PT. MOJADI APPLICATION INDONESIA)

MojadiApp is a new player in the online learning industry Domestically, it faces stiff competition from more than 200 local brands. strong brand This recognition is needed in order to be recognized and able to stand out in the existing competition. A For this purpose, an appropriate marketing strate...

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Bibliographic Details
Main Author: Wijayanti, Rahmita
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67049
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Institution: Institut Teknologi Bandung
Language: Indonesia