WHAT MARKETING STRATEGY IS SUITABLE TO INFLUENCE PURCHASE INTENTION OF AN ONLINE EDUCATION PLATFORMS (CASE STUDY: PT. MOJADI APPLICATION INDONESIA)
MojadiApp is a new player in the online learning industry Domestically, it faces stiff competition from more than 200 local brands. strong brand This recognition is needed in order to be recognized and able to stand out in the existing competition. A For this purpose, an appropriate marketing strate...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/67049 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |