ASSESSING CRITERIA TO INCREASE INSTAGRAM ENGAGEMENT RATE OF ORGANIC VEGETABLE COOKING VIDEO USING IN-DEPTH INTERVIEW
There are still many vegetable sellers who cannot sell their vegetables products on social media since they are considered perishable items, particularly on Instagram. Their engagement rate is still low, resulting in low sales. In order to promote vegetable sales on Instagram, vegetable sellers shou...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/67062 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |