FACTORS AFFECTING CONSUMERSâ IMPULSIVE BUYING BEHAVIOR ON MARKETPLACE
The development of technology has changed consumer behavior in shopping where consumers spend more time shopping online through marketplace. A lot of marketplace users indicate that online behavior is increasing promote the tendency to surge an impulse buying practice. This practice does happen a lo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67085 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |