DEVELOPING NEW PRODUCT USING DIARY STUDY AND CONCEPT TESTING ANALYSIS BASED ON THE CUSTOMER NEEDS FOR PASTA PRODUCT CONCERN CASE: TRèS

Très is one of the businesses engaged in the food and beverage industry. Très introduced itself as a Pasta specialists that have a signature product called Fusion Pasta Brûlèe. This product is a combination of products namely pasta and made into a pasta product that is presented with innovative I...

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Bibliographic Details
Main Author: Rahmadina, Indyra
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/67101
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Institution: Institut Teknologi Bandung
Language: Indonesia