DEVELOPING NEW PRODUCT USING DIARY STUDY AND CONCEPT TESTING ANALYSIS BASED ON THE CUSTOMER NEEDS FOR PASTA PRODUCT CONCERN CASE: TRèS
Très is one of the businesses engaged in the food and beverage industry. Très introduced itself as a Pasta specialists that have a signature product called Fusion Pasta Brûlèe. This product is a combination of products namely pasta and made into a pasta product that is presented with innovative I...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/67101 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |