DEVELOPING NEW PRODUCT USING DIARY STUDY AND CONCEPT TESTING ANALYSIS BASED ON THE CUSTOMER NEEDS FOR PASTA PRODUCT CONCERN CASE: TRèS

• Main Author: Rahmadina, Indyra
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/67101
• Institution: Institut Teknologi Bandung

Très is one of the businesses engaged in the food and beverage industry. Très introduced itself as a Pasta specialists that have a signature product called Fusion Pasta Brûlèe. This product is a combination of products namely pasta and made into a pasta product that is presented with innovative Indonesian flavors. As one of the newbies in the business sector, the experience of fusion and original taste is a core value for Très business. The food and beverage industry has an important role to play in the Indonesian economy but the problem is, food and beverage business is not sustainable. The food business can last a long time if it is able to balance growth, development and innovation in every product presented. The research aims to search the customers needs for developing new products so that this business can continue to move sustainably and follow developments. During the research, it is known that customer want to buy something to be consumed, they definitely want the best and according to their needs. The product is expected by consumers to be able to balance their activities. The diary study and concept testing were conducter in this research. The findings indicate that the countermeasures for each customer, (1) make product development time efficient in preparation, (2) healthy products and support all the activities, and (3) products that are sustainable in terms of environment and economy. This study also tested the new develop product using concept testing. Knowing the needs of the customers, Très makes planned products in accordance with the needs of the market. Très made an analysis of a diary study to determine the customer's eating activities and experiences. The customer actually understands the importance of nutrition in the body that affects their activities. Très also finds out about suggestions for healthy food. The results of diary studies, customers want food that is healthy but also tastes good and is time efficient. After the result of the diary study, Très through the concept testing analysis, from here it is known whether the product is able to be accepted by the community as a product that is in accordance with the needs of the customer. The final result of this study is New Product Development and it will be implemented in this business which is presented in the form of OKR and KPI according to the needs of consumers. It is hoped that Très and the team will consistently prioritize consumer needs for the formation of new products so that this business continues to develop and be sustainable following the times and technological movements.