THE EFFECT OF SPACE PROPORTION AND LIGHTING IN CAPSULE HOTEL FOR MILLENNIAL CONSUMER’S PSYCHOLOGICAL COMFORT BY VR (CASE STUDY: BOBOBOX, BANDUNG)

• Main Author: Vina Monica, Angelia
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67133
• Institution: Institut Teknologi Bandung

Population growth continues to increase and the high rate of population migration, especially in big cities, affects the increasing demand for land in the community. The increasingly limited land affects various urban sectors, one of which is hospitality as an essential sector. The competition in today's economic industry is getting tougher, requiring people in hospitality business to continue to make new changes to keep up with the times. One of the latest innovations in the hospitality sector is the capsule hotel. Capsule hotel is a capsule-shaped accommodation that has a limited area with a capacity of 1-2 people. The unique concept and relatively affordable price make capsule hotels currently in great demand as an accommodation option by tourists and create new trends for the community, especially for travelers. The space in a capsule hotel is a closed space with a limited area so that the capsule interior space design in shaping the space experience has an important role in providing comfort for consumers. The research focuses on the perceived experience of space which provides a perception of comfort to analyze the effect of space design that has a limited area, especially the variables of proportion and space lighting, on the psychological comfort of its users. The research was conducted using quantitative methods through experiments and the experimental design that will be used is quasi-experimental. The experiment was conducted on 5 participants for the pilot experiment and 30 participants for the main experiment, both with the characteristics of participants aged 25-35 years as representatives of millennial consumers. The implementation of the experiment is assisted by VR (Virtual Reality) media in forming a real perception of space. The experiment was carried out in the Ergonomics Laboratory, Bandung Institute of Technology and had the same room arrangement for each participant. The measuring instrument used in obtaining the primary data of the study was a questionnaire consisting of 15 questions regarding the personal feeling/perception of the participants as well as the perceptions felt by the participants about the proportions and lighting of the room. In the implementation of the experiment, participants were faced with situations and conditions of space which were formed into 5 stimulus conditions, namely 4 experimental stimuli and 1 control stimulus. The implementation of the experiment is divided into two stages, namely the implementation of a trial experiment which will then be continued with the main experiment. The trial experiment was conducted to test the implementation of the experiment, the validity and reliability of the questionnaire, and the significance of the stimulus conditions. After statistical testing is done, this research continues to the main experiment. Questionnaire data collected from the main experiment were analyzed using ANOVA statistics as a hypothesis test to determine the significant relationship between variables. The result of this study found some findings which is there are significant positive effect of proportion, lighting, and the combination of proportion and lighting in capsule hotel rooms on the psychological comfort of millenial consumers. Moreover, it was also found that space lighting has a more significant effect on psychological comfort compared to the space proportion. The result of this research is concluded in the form of recommendations for the next capsule hotel design by optimizing the space proportion and lighting variables that can enrich consumer’s psychological comfort.