DIAGNOSIS ORGANISASI PT BATAM ONLINE SUPERMARKET
In facing a progressive competitive business environment, PT Batam Online Supermarket is looking to grow and improve its competitive leverage. To achieve better financial performance, high productivity, and stakeholder satisfactions, there must be good alignment between organization’s design comp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67154 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | In facing a progressive competitive business environment, PT Batam Online Supermarket is
looking to grow and improve its competitive leverage. To achieve better financial performance,
high productivity, and stakeholder satisfactions, there must be good alignment between
organization’s design components or the elements of the strategic orientation. However, the
symptoms observed such as lack of communication, incompatible working methods, lack of
employee discipline, individual selfishness, and conflicts among employees have hindered the
delivery of good customer service to customers. To create an effective strategic orientation, an
organization-level diagnosis is vital to assess the condition of PT Batam Online Supermarket.
Therefore, this study functions to diagnose the effectiveness of organizational components,
determine priority components for improvements, and design an organizational growth
intervention for PT Batam Online Supermarket. In addition, demographic issues such as
generational diversity pose a challenge towards building an effective working environment, so
that the multi generational perspectives are being a concern.
The study uses a mixed-method convergent parallel research design and Weisbord’s Six Box
model was chosen as the diagnosis model. A quantitative data collection method is applied
through Preziosi’s Organizational Diagnosis Questionnaire, taken from a sample of 16
respondents. Qualitative data is collected through a structured interview with the President
Director of PT Batam Online Supermarket, along with a total of three representative employees
from each generation group in the company (generation X, Y, and Z). Results were analyzed
through a descriptive analysis and content analysis, then compared to find a gap between the
formal and informal systems.
The study recognized critical problems in organizational structure, leadership, and helpful
mechanisms. Thus, these three components are prioritized for improvements. Other aspects
such as purpose, rewards, relationships, and attitude towards change did not indicate
significant problems. Based on the findings, techno structural intervention is recommended to
the company by documenting job description and standard operating procedures as efforts to
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