DIAGNOSIS ORGANISASI PT BATAM ONLINE SUPERMARKET

• Main Author: Permata Pangputri, Indah
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67154
• Institution: Institut Teknologi Bandung

In facing a progressive competitive business environment, PT Batam Online Supermarket is looking to grow and improve its competitive leverage. To achieve better financial performance, high productivity, and stakeholder satisfactions, there must be good alignment between organization’s design components or the elements of the strategic orientation. However, the symptoms observed such as lack of communication, incompatible working methods, lack of employee discipline, individual selfishness, and conflicts among employees have hindered the delivery of good customer service to customers. To create an effective strategic orientation, an organization-level diagnosis is vital to assess the condition of PT Batam Online Supermarket. Therefore, this study functions to diagnose the effectiveness of organizational components, determine priority components for improvements, and design an organizational growth intervention for PT Batam Online Supermarket. In addition, demographic issues such as generational diversity pose a challenge towards building an effective working environment, so that the multi generational perspectives are being a concern. The study uses a mixed-method convergent parallel research design and Weisbord’s Six Box model was chosen as the diagnosis model. A quantitative data collection method is applied through Preziosi’s Organizational Diagnosis Questionnaire, taken from a sample of 16 respondents. Qualitative data is collected through a structured interview with the President Director of PT Batam Online Supermarket, along with a total of three representative employees from each generation group in the company (generation X, Y, and Z). Results were analyzed through a descriptive analysis and content analysis, then compared to find a gap between the formal and informal systems. The study recognized critical problems in organizational structure, leadership, and helpful mechanisms. Thus, these three components are prioritized for improvements. Other aspects such as purpose, rewards, relationships, and attitude towards change did not indicate significant problems. Based on the findings, techno structural intervention is recommended to the company by documenting job description and standard operating procedures as efforts to