CHANGES OF BRANDS IN SKINCARE REPURCHASING DURING COVID-19 PANDEMIC
The COVID-19 Pandemic causes shifting in various aspects, including the way consumers purchase and repurchase. Concerns about the risk in the product during the purchase of skin care products appear during pandemic. The purpose of this study is to examine the effect of pandemic on the intention of r...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67180 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |