ANALYSIS OF CONSUMPTION BEHAVIOR CHANGES IN SKINCARE AND MAKEUP CATEGORY DUE TO COVID-19 PANDEMIC
The COVID-19 pandemic has significantly altered the worldview, influencing the economy, instilling dread and caution, and inspiring governmental laws. Because of this, customer behavior has shifted. This change has affected consumption behavior in some product categories, particularly during the pan...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73056 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |