The translation of skincare & makeup products : strategies applied in Mainland China & Taiwan
With globalisation and the increased use of technology, many companies have created their own websites to reach out to consumers. This is evident in the skincare and makeup industry, which is highly competitive as products offerings by different brands are similar and consumers can choose from a wid...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/72422 |
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| Institution: | Nanyang Technological University |
| Language: | English |