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Abstract: <br /> <br /> <br /> <br /> Apparel (ready to wear) industries are very dynamic and easy to change, many company come and disappear. Competition in apparels industry makes positioning plays big role to define the company among the competitors to achieve larger ma...
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id-itb.:67292012-05-30T14:58:35Z#TITLE_ALTERNATIVE# Pradipta (NIM 190 04 045) , Ryan Indonesia Final Project INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/6729 Abstract: <br /> <br /> <br /> <br /> Apparel (ready to wear) industries are very dynamic and easy to change, many company come and disappear. Competition in apparels industry makes positioning plays big role to define the company among the competitors to achieve larger market share, such ZARA and NEXT. The objective of this study is to compare and measure the divergence positioning strategies from ZARA and NEXT, especially by measuring the customer perception. <br /> <br /> <br /> <br /> Positioning is the act of designing companys distinctive offer and image in target markets mind. The basic framework for this study is by observed the product positioning, service positioning, and other payment. ZARA positioning strategies summarized as Fast Fashion and Affordable Price. Different with NEXT positioning strategies summarized as Seasonal Fashion refer to British style and Premium Price. <br /> <br /> <br /> <br /> By contrasting the customer perceptions, the study can describe the divergence of the two brands. The gap between ZARA and NEXT is normal, although the difference is not high. ZARA sufficiently diverse compares with NEXT <br /> text |
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Abstract: <br />
<br />
<br />
<br />
Apparel (ready to wear) industries are very dynamic and easy to change, many company come and disappear. Competition in apparels industry makes positioning plays big role to define the company among the competitors to achieve larger market share, such ZARA and NEXT. The objective of this study is to compare and measure the divergence positioning strategies from ZARA and NEXT, especially by measuring the customer perception. <br />
<br />
<br />
<br />
Positioning is the act of designing companys distinctive offer and image in target markets mind. The basic framework for this study is by observed the product positioning, service positioning, and other payment. ZARA positioning strategies summarized as Fast Fashion and Affordable Price. Different with NEXT positioning strategies summarized as Seasonal Fashion refer to British style and Premium Price. <br />
<br />
<br />
<br />
By contrasting the customer perceptions, the study can describe the divergence of the two brands. The gap between ZARA and NEXT is normal, although the difference is not high. ZARA sufficiently diverse compares with NEXT <br />
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| format |
Final Project |
| author |
Pradipta (NIM 190 04 045) , Ryan |
| spellingShingle |
Pradipta (NIM 190 04 045) , Ryan #TITLE_ALTERNATIVE# |
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Pradipta (NIM 190 04 045) , Ryan |
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Pradipta (NIM 190 04 045) , Ryan |
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#TITLE_ALTERNATIVE# |
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#TITLE_ALTERNATIVE# |
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#TITLE_ALTERNATIVE# |
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#TITLE_ALTERNATIVE# |
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#TITLE_ALTERNATIVE# |
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#title_alternative# |
| url |
https://digilib.itb.ac.id/gdl/view/6729 |
| _version_ |
1820663959697489920 |