THE INFLUENCE OF ONLINE SOCIAL MEDIA ACTIVITIES ON CUSTOMER'S ATTITUDE AND WILLINGNESS TO PAY GREEN PRODUCTS; CASE OF MARKETING IN GREEN PRODUCTS
In the current era, Environmental issues are the most important topic today because almost all countries are aware of it. In line with that, public awareness of environmental issues has continued to increase over the last few decades because in carrying out their lives, environmental issues and hu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67504 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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