THE INFLUENCE OF SUSTAINABLE PRODUCTâS ATTRIBUTES TOWARD THE WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCT
As a result of this growing concern for environmental issues, a new market for sustainable products has emerged, with engaged consumers driving it even further. It influenced the new trend and resulted in new behaviors in their daily lives, resulting in a more sustainable lifestyle. Several studies...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57267 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |