THE ROLE OF HALAL PERCEPTIONS, CONSUMERS’ PRODUCT KNOWLEDGE AND RELIGIOSITY OF YOUNG-ADULT MUSLIMS ON PURCHASE DECISION IN HALAL COSMETICS

Muslim is currently the fastest growing population in the world. The rapid development of Muslim population is certainly very influential to the industry and economy. With this number, it certainly will make the Halal economy and Halal industry one of the significant contributors to the state revenu...

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Bibliographic Details
Main Author: Ghifara Syaada, Alsyahira
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67784
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Institution: Institut Teknologi Bandung
Language: Indonesia
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