THE EFFECT OF SOCIAL MEDIA MARKETING TOWARDS FOMO TENDENCIES ON IMPULSE SHOPPING BEHAVIOR IN THE FASHION INDUSTRY
Social media and its impact on consumers' Fear of Missing Out and impulsive buying behavior have been extensively discussed by journals, but there are gaps in the literature that exist in terms of the social media platform, industry, research location, and variables discussed. Factors like soci...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67843 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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