DIGITAL MARKETING EFFECTIVENESS OF WOWMEN GROUP TOWARDS GENDER EQUITY AWARENESS
This study seeks to investigate digital marketing effectiveness of social media platforms and how it links to gender equity awareness. Focusing on Wowmen Group (a women’s social media platform), the research aims to uncover Wowmen Group’s perception of gender equity and the awareness of their audien...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68027 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |