IMPACT OF MUTUAL FUNDS ONLINE PLATFORM IN INCREASING THE INTEREST OF INVESTMENT FROM GENERATION Z IN INDONESIA

• Main Author: Hana Syahrani, Alifa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68068
• Institution: Institut Teknologi Bandung

Digital solutions and technologies have a lot of potential to bring solutions towards business services . In the financial sector, Investment is an important component in the growth of the economy, especially in developing countries like Indonesia. Because it is a volatile component of GDP That brings direct contribution to economic activity. One of the forms of investment is Mutual Fund that is relatively safer and mostly used by youths in Indonesia. Current capital market is dominated by Generation Z and Millenials that reached a number of Single Investor Identification until 3.58 Million (KSEI, 2021). Because the number of investors from Gen Z is still relatively modest, this research aimed to study the impact of online mutual fund platforms in increasing the interest of Generation Z in investment. With a quantitative method using a survey to 215 Generation Z mutual funds online platform users in Indonesia, the result showed that the impact of it to its behavioral intentions toward the interest of investment is positively correlated. Also, factors generating that facts are performance expectancy, effort expectancy, facilitating condition and habit which are components of UTAUT 2 theory by Venkatesh, 2000.