HOW SOCIAL MEDIA MARKETING STRATEGIES AFFECT CUSTOMER BEHAVIOR IN THE FOOTBALL BROADCASTING INDUSTRY
Indonesia is a country that has been known as a big fan of football. Football has been an entertainment for many Indonesian people for a long time. In broadcasting football matches, a company should have/obtain a broadcasting rights from the concerned parties. The price for a broadcasting rights var...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68108 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |