HOW SOCIAL MEDIA MARKETING AFFECT BRAND AWARENESS ON THE E-COMMERCE INDUSTRY IN INDONESIA

With both a population of 269 million inhabitants and listed fourth in the world's most populous country, the internet actually penetrates just half of Indonesia's population. These circumstances, nevertheless, are seen as a golden opportunity for e-commerce companies because it holds a...

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Bibliographic Details
Main Author: Veronica Nadiah, Hanna
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/50433
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Institution: Institut Teknologi Bandung
Language: Indonesia