ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON UNILEVER BRAND AWARENESS IN INDONESIA
This dissertation analyses the impact of social media marketing activities on the brand awareness of Unilever in Indonesia and investigates the ways in which the social media marketing activities of Unilever affect its overall brand awareness among the local community. A differentiated business i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60954 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |