AWARENESS AND USE OF FOOD LABELS ON PACKAGED FOOD PRODUCT: A CASE STUDY OF GENERATION Z CONSUMER IN INDONESIA
Reading food labels enables customers to assess the product before selecting it. As demonstrated by the fact that many food labels on packaging are considered incomplete, it is evident that there are still a number of SMEs that do not understand the significance of proper food labelling. This study...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68147 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Reading food labels enables customers to assess the product before selecting it. As demonstrated by the fact that many food labels on packaging are considered incomplete, it is evident that there are still a number of SMEs that do not understand the significance of proper food labelling. This study examines customers’ usage of various label components in packaged food products and the association between demographic characteristics of respondents with the awareness and usage of food labels in Indonesia is also examined. The data collected amounted to 177 randomly selected Generation Z participants located in Indonesia consisting of 57 male and 120 female. The study finds that respondents are highly aware of five label components: product name (95.5%), expiry date (91.1%), halal logo (84.2%), ingredient list (82.5%), and product type (77.4%). Similarly, product name (92.7%), expiry date (82.5%), product type (72.3%), and ingredient list (63.8%) are also the label information used most, with halal logo (68.4%) referred more frequently by Muslim respondents. Health claims (19.8%) are still not widely known among respondents, which may suggest that Generation Z in Indonesia are not yet health conscious. The study indicates that among the demographic characteristics, age (X2 = 9.917 , df = 4, p = 0.042) is suggested to have an association with food label awareness. Respectively, it is found that gender (X2 = 0.115, df = 2, p = 0.944), religion (X2 = 2.470, df = 6, p = 0.872), current education (X2 = 10.948, df = 6, p = 0.090), and monthly income or allowance (X2 = 95.148, df = 6, p = 0.525) of respondents are shown to have no significant relationship with food label awareness. On the other hand, gender is the only demographic characteristic determined to influence the use of food label information (X2 = 6.592, df = 2, p = 0.037). Age (X2 = 4.039, df = 4, p = 0.401), religion (X2 =4.753, df = 6, p = 0.576), current education (X2 = 9.172, df = 6, p = 0.164), and monthly income or allowance (X2 = 1.966, df = 6, p = 0.923) are shown to have no significant relationship with the label use among respondents. |
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