THE IMPACT OF VIRAL MARKETING ON CUSTOMERSâ PURCHASE DECISION OF BITTERSWEET BY NAJLA
The constantly developing technology has significantly contributed to how marketing works in the current business industry. We are currently witnessing the modernization of the marketing strategy where viral marketing enables brand awareness to increase in a concise amount of time. Qualifying with t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68154 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |