THE INFLUENCE OF GREEN MARKETING ON BRAND IMAGE AND CONSUMER PURCHASE DECISION OF IKEA
Environmental degradation and global warming as a result of operational operations, particularly in the manufacturing industry, have become a critical economic concern. In light of this, the purpose of this study is to determine the impact of IKEA's Green Marketing on its customer purchase inte...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68164 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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