WHAT ARE THE NEGATIVE EFFECTS OF INFLUENCER MARKETING ON COMPULSIVE BUYING TENDENCIES? A STUDY OF THE ROLE OF COGNITIVE VULNERABILITY IN DEVELOPING MARKETING TECHNIQUES

• Main Author: Risyad Husni, Mohammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68222
• Institution: Institut Teknologi Bandung

There is a growing significance in having to realize the urgency of the dangers of modern marketing tactics, specifically influencer marketing. The growth of the internet, technology and social media has complemented companies to try and shift most of all their marketing tactics to internet marketin...