THE INFLUENCE OF SOCIAL COMMERCE MARKETING ON COMPULSIVE BUYING BEHAVIOR OF GENERATION-Z
Technological advancements have revolutionized shopping, offering convenience and easy access to information. E-Commerce and Social Commerce have transformed the way people shop through interactive platforms. However, some users on social commerce platforms exhibit impulsive buying behavior, making...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74688 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |