THE RELATIONS BETWEEN SOCIAL MEDIA INFLUENCER FOLLOWING BEHAVIOR WITH BUYING DECISIONS TO UNISEX LOCAL BRANDS (CORRELATION RESEARCH ON GENERATION Z)
The purchase decision is sacred because it determines whether or not a purchase occurs. Many aspects drive the purchase of an item, one of which is the consumptive behavior of Generation Z consumers. Due to advances in technology, generation Z who were born in 1995 to 2010 cannot be separated fro...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76330 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |