ANALYSIS OF FACTORS INFLUENCING PURCHASE DECISIONS. PERCEPTION STUDY WITHIN THE FORMER INSURANCE POLICY HOLDERS OF JIWASRAYA WHO AGREED TO PROCEED WITH POLICY RESTRUCTURING PROGRAM TO PT ASURANSI JIWA IFG (PT IFG LIFE).
This research examined the significance of the factors that influence the purchase decisions within the perception of the former Jiwasraya insurance policy holders who had migrated their policies to PT Asuransi Jiwa IFG (IFG Life). The purchase decision variable is measured by applying the Theory of...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68234 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |