PROPOSED MARKETING STRATEGY FOR CAR PARKING APPLICATION: A CASE STUDY OF CARIPARKIR’S LOCKEY

PROPOSED MARKETING STRATEGY FOR CAR PARKING APPLICATION: A CASE STUDY OF CARIPARKIR’S LOCKEY

CariParkir is the application that focus on solving problems in parking journey. CariParkir established since 2018, with solutions for motorcycle and car user. Along with the increasing of passenger car (Source: BPS’s Data), it increases the difficulties on finding parking slot in mall and other bui...

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Bibliographic Details
Main Author: Amilia, Anggita
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68235
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/68235

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