ONE MEDICALOGY PRE-LAUNCHING STRATEGY OF NEW MATERNITY BELTS WITH ANTI RADIATION FEATURE USING LEAN STARTUP METHODOLOGY
This paper will discuss pre-launch strategy taken by One Medicalogy, a startup company specializing in maternity apparels. The strategy will follow lean startup methodology that will guide One Medicalogy to start, build, develop, conduct and maintain its business in the field of anti-radiation mate...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68255 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |