PROPOSED MARKETING STRATEGY FOR COMMERCIAL SINGLE BRANDING PRODUCT OF PT PUPUK INDONESIA (THE CASE OF UREA FERTILIZER NITREA)
PT Pupuk Indonesia (Persero) is a fertilizer-focused BUMN Holding. In August 2020, PT Pupuk Indonesia changed its name to Activist Holding from Strategic Holding. PT Pupuk Indonesia (Persero) continues to pursue a number of strategic goals, including centralization, business transformation, decar...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68327 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |