PROPOSED MARKETING STRATEGY FOR COMMERCIAL SINGLE BRANDING PRODUCT OF PT PUPUK INDONESIA (THE CASE OF UREA FERTILIZER NITREA)

PROPOSED MARKETING STRATEGY FOR COMMERCIAL SINGLE BRANDING PRODUCT OF PT PUPUK INDONESIA (THE CASE OF UREA FERTILIZER NITREA)

PT Pupuk Indonesia (Persero) is a fertilizer-focused BUMN Holding. In August 2020, PT Pupuk Indonesia changed its name to Activist Holding from Strategic Holding. PT Pupuk Indonesia (Persero) continues to pursue a number of strategic goals, including centralization, business transformation, decar...

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Bibliographic Details
Main Author:	Rezia Litsbarki, Mirza
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/68327
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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