PROPOSED MARKETING STRATEGY TO INCREASE ANTAM’S DOMESTIC GOLD BAR MARKET SHARE

PROPOSED MARKETING STRATEGY TO INCREASE ANTAM’S DOMESTIC GOLD BAR MARKET SHARE

The Indonesian gold market is estimated to have grown in 2020, 80% of which is still dominated by downstream businesses. The gold market in Indonesia cannot be separated from the influence of the world gold market. Various strategic issues affect the supply and demand for gold production in Indonesi...

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Bibliographic Details
Main Author: Eryo Pratama, Betri
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68328
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/68328

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