PROPOSED MARKETING STRATEGY TO INCREASE ANTAMâS DOMESTIC GOLD BAR MARKET SHARE
The Indonesian gold market is estimated to have grown in 2020, 80% of which is still dominated by downstream businesses. The gold market in Indonesia cannot be separated from the influence of the world gold market. Various strategic issues affect the supply and demand for gold production in Indonesi...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/68328 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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