DEVELOPING CUSTOMER VALUE TO PERFORM EFFECTIVE DIGITAL MARKETING STRATEGY FOR DIGITAL PRODUCT
With pandemic situations the adoption of technology and digital products is faster and growing, this situation makes a rapid growth of the startup industry. Many startups fail in the middle of the growing process. No market is still the biggest reason why startups failed. iSeek, as a newly formed st...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68512 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |