DIGITAL TRANSFORMATION ON COURIR FIRMS IN THE LOGISTIC INDUSTRY IN INDONESIA DURING THE PANDEMIC

• Main Author: Agvie Tito, Dennis
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68518
• Institution: Institut Teknologi Bandung

The COVID-19 pandemic has a major impact on almost everyone in the world, especially businesses. Almost all the industries are affected by this pandemic especially the logistic industry since flows of product are from this industry. The pandemic has restricted logistic firms through the creation of restricted policies which tend to cause effects like supply chain disruptions, company shutdowns, and many more. However, it is not the end for all businesses, especially the logistic industry as the firms try their best to adapt to the situation by coming up with new strategies. One of the most popular strategies that most companies have started applying is digital transformation in which digital technology is applied into all aspects of the business whether it is the business operation process or the value they want to deliver. In this research, I want to propose that digital transformation is the most suitable strategy for the logistic industry to implement to adapt to the pandemic. However, there are challenges in implementing digital transformation and these challenges can hinder logistic firms to follow this strategy. Implementing digital transformation is not an easy thing as there has to be a lot of preparation whether it is in the organization, or the resources and capital firms need to prepare. The challenges and preparation factors will be identified from previous research about digital transformation. Surveys will also be used as a data collection to assess how customers behave towards one of the logistic services which is the courier services. These respondents of the survey are also asked on how important the preparations and challenges of implementing digital transformation are.