DIGITAL MARKETING STRATEGY IN FASHION INDUSTRY DURING PANDEMIC

Gabrielle Outfit is a local brand that was formed in 2017. Gabrielle is ready to wear outfit fits for young and adult women focusing on daily wear. Made locally in Indonesia using high-quality fabrics yet affordable for everyone. Simple, clean, and elegant as the style of a modern woman. Fits for...

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Bibliographic Details
Main Author: Stellarosari Nugroho, Ghea
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68619
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Institution: Institut Teknologi Bandung
Language: Indonesia