REFORMULATION OF DIGITAL MARKETING STRATEGY FOR MODEST FASHION COMPANY DURING COVID-19 PANDEMIC TO INCREASE COMPANY REVENUE
The entry of the Covid-19 pandemic to Indonesia has an impact on decreasing sales in the retail sector including the clothing industry. This is due to government regulation through Large-Scale Social Restriction which aim to prevent the spread of the Covid-19 virus in Indonesia. Due to this, there h...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53415 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |