FOUR PILLARS OF EMOTIONAL BRANDING IN BUILDING DENTAL CLINIC BRAND
Patients' experiences and perceptions have an important role in dental practices, they determine the behavior of patients in the dental practice environment. Emotional branding is a way to build emotional bonds and provide anemotional experience for consumers. Emotional branding is based on...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68639 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |