NEW WAVE OF MARKETING IN POLITICS CASE STUDY: SUCCESS OF MILLENIALS IN DPRD DKI JAKARTA BASED ON 2019-2024 LEGISLATIVE ELECTION
An interesting phenomenon occurred in a remarkably effective and efficient shift in campaign strategy carried out by young millennial parliamentarians who won the 2019 DKI Jakarta legislative elections by controlling the parliamentary seats of the DPRD DKI Jakarta by 30%. Millennials are the majo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68791 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |