BUSINESS MODEL DEVELOPMENT OF PT X FOR FROZEN FOOD DIMSUM PRODUCT

• Main Author: Ervina Virginia, Thania
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68834
• Institution: Institut Teknologi Bandung

PT. X is a food process manufacturing company that produces frozen food, especially dimsum. This company established since 2009. Due to current pandemic conditions, the company's B2C sales rate is volatile and tends to decline. The cause of that is company has not adjusted its business model yet to consumer behaviour changes in pandemic era. Therefore, it is necessary to develop PT X’s B2C business model to be able to adapt with new consumer profiles in the new normal era, in order to increase product sales and get bigger profit for company. The development of the business model in this study begins with mapping the current business model and analyzing the company's internal and external conditions. Then, evaluate the business model with SWOT analysis and identify the expected product value from the end customer with a VPC (value proposition canvas). Furthermore, based on the results of the SWOT analysis and VPC, a business model development can be revamped using a blue ocean strategy approach, which the current business model can be eliminated, reduced, improved, or created to obtain a final business model development of PT X. The results of this study are developed product value, business model development design with the implementation plan, and the business model profit comparation which is proved that the business model development resulting greater profit. The weaknesses of this research are the development of business models only for B2C, also feasibility analysis and analysis of the impact of B2C development on B2B aren’t done. For its strengths are the business model development is valid quantitatively from the company owner's assessment, the use of VPC can represent consumer profiles to map the appropriate product values, and the concept usage of blue ocean strategy effectively in developing business models with a focus on value creation and cost reduction.