SOCIAL LISTENING TOOLS INTERACTION DESIGN WITH USER CENTERED DESIGN APPROACH
The image of a brand is an important aspect considered by consumers when buying a product. One way to measure the impact of brand awareness is to examine social media. But with a broad social media coverage, the solution that can overcome all these problems is to use a social listening tool appli...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69110 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The image of a brand is an important aspect considered by consumers when buying
a product. One way to measure the impact of brand awareness is to examine social
media. But with a broad social media coverage, the solution that can overcome all
these problems is to use a social listening tool application. This application has the
ability to monitor interactions between customers and non-customers on various
digital platforms with a certain keyword. Currently, there are several platforms that
offer social listening but many of these users report things such as the application
has a layout design that makes it difficult for users to get data related to engagement
from keywords, the next complaint where users feel the need for interaction with
consumers. Therefore, a Social Listening Tool application is needed that supports
a comprehensive understanding of engagement. The design of the application must
be in accordance with the needs of the user therefore the design is carried out using
a user centered design (UCD) methodology, the UCD methodology is an iterative
design process where designers focus on the users and their needs in every phase of
the design process. The design is carried out in two stages, namely the design of a
low-fidelity prototype and a high-fidelity prototype. Usability testing is carried out
to test the application's user experience goals and usability goals, which are helpful
and have good utility. The results show that the prototype achieved all goals with a
completion rate parameter of 100%, Single Ease Question (SEQ) with a value of
6.62 out of 7, SUS of 97.6 out of 100, and an IMI of 6.62 out of 7. Based on the
results obtained, it can be concluded that the usability and user experience goals to
be met from this prototype have been achieved. |
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