SOCIAL LISTENING TOOLS INTERACTION DESIGN WITH USER CENTERED DESIGN APPROACH

• Main Author: Arie Motinggo, Yan
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/69110
• Institution: Institut Teknologi Bandung

The image of a brand is an important aspect considered by consumers when buying a product. One way to measure the impact of brand awareness is to examine social media. But with a broad social media coverage, the solution that can overcome all these problems is to use a social listening tool appli...