COMMUNITY PERCEPTION OF REDUCING THE USE OF PLASTIC BAGS IN THE TRADITIONAL MARKET OF BANDUNG CITY: EXTENDED THEORY OF PLANNED BEHAVIOR APPLICATION

• Main Author: Tri Nacia Tambun, Elita
• Format: Final Project
• Language: Indonesia
• Subjects: Teknik saniter dan perkotaan; teknik perlindungan lingkungan
• Online Access: https://digilib.itb.ac.id/gdl/view/69283
• Institution: Institut Teknologi Bandung

There is an urgent need to deal with issue of plastic waste. One of the main causes of the large amount of plastic waste is the widespread usage of single-use plastic bags. According to Bandung City Regulation No. 17 of 2012, one of the areas in Bandung with a high intensity of plastic bag use is the market. As solution to this issue, the Bandung City Government is working with Perumda Pasar Juara and GIDKP launched the Plastic Free and Environmentally Friendly Market Movement in Bandung City’s traditional market. Community social behavior is crucial in order to reduce the usage of single-use plastic bags in Bandung’s traditional market. Therefore, this study was conducted to analyze the factors that influence behavioral intention to reduce the use of single-use plastic bags in Bandung using the extended Theory of Planned Behavior model and make recommendation based on these result. A quantitative study using a questionnaire was employed with total sample of 140 people who were consumers in the Kosami and Cihapit market. The result shows a positive relationship between attitude toward behavior and perceived behavioral control towards the behavioral intention. The most significant determinant of behavioral intention to reduce the usage of single-use plastic bags is attitude toward behavior.