SEGMENTATION USING CUSTOMER LIFETIME VALUE HYBRID K-MEANS AND ANALYTIC HIERARCHY PROCESS
Developing predictive analytics based on understanding customers' electricity consumption patterns is essential to effectively manage the increasing electricity demand. This study presents a hybrid approach to customer segmentation by combining K-Means clustering, the concept of customer lifeti...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70051 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |