BUSINESS MODEL INNOVATION FOR INSTANT KOREAN FOOD INDUSTRY: A CASE STUDY OF PT INSPIRASI CITARASA MAKMUR (KOREAKEUN)
Koreakeun is one of the MSME‘s engaged in the food sector by providing Korean instant food. Founded during the Covid-19 pandemic made the government issue a PSBB policy and made people carry put their activities at home. Sales declined when the PSBB rules began loosen, and people were more daring...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70193 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |