ARUPA TRADING: PROPOSED NEW TRADING COMPANY BUSINESS STRATEGY ON POST ACQUISITION TO INCREASE THE COMPANY GROUP’S REVENUE, ORGANIZATIONAL EFFICIENCY, AND COMPLIANCE

• Main Author: Lestari Astuty, Dian
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/70200
• Institution: Institut Teknologi Bandung

Covid-19 has influenced many companies around the globe to evaluate and assess its strategy. None of entity was ready when the pandemic happens, and global economy is slowing down. Any existing business strategy having its failure on coping with the situation, wether it is major or minor. Specific measurements and conditions of each company would determine on how much an entity suffered during the hard times of pandemic when people movement activity and direct interaction strictly prohibited. Hardship is also faced by Arupa Group since the coal price drop on late 2019 and Covid-19 hits on early 2020. The group had realised on how bulk its organization which may cause extra complexity on business process and potential of conflict interest in the market between companies of the group, thus revenue absorbance is not optimal. Another internal study shown with the size of the group organization and capabilities, the group business portfolio and market scope are also underperformed on its growth. Besides the complexity of business process and conflict interest between companies of the group, compliance issue is found and mainly become the prime obstacle of Arupa Group to grow or even just to survive better during the pandemic. An initiative is floored and agreed to be executed in 2021 on several corporate action within Arupa Group to improve its figure, performance, and compliance. The main mission is to make Arupa Trading, a relatively new and small entity within group become big and powerful. While the other companies include Arupa Holding itself will be set to focus only in Manufacture, Arupa Trading is projected to be of the group frontier, the trading entity which functioned as the Group single window to the market. Since the plan for Arupa Trading and re-alignment of Arupa Group business strategy where big tasks to do, an in-depth research and collaboration needs to be done. In the future, Arupa Trading activities on business shall reflect the spirit of Arupa Group synergy. This research conducts qualitatively, which fully rely on internal and literature data, to set a potential business strategy that can be used by Arupa Group to increase company group’s revenue, organization efficiency, and compliance, especially in response to Covid-19 pandemic learning.